Monday, December 14, 2015

Big Data

This week has been all about the presentation. We have filmed, edited and created a movie that will show how our concept and product works. We have also focused on the material around our presentation, and how we will be able to squeeze every bit of important information in a meer 10 minute presentation.

The coming week will be used to get ready for the presentation, both during our practice session in F! at wednsday aswell as outside of the schedule.

Sunday, December 13, 2015

Interactive storytelling group

Hi there!

This week we have as everyone else, focused on the presentation. We started filming our movie 2 weeks ago, where a setting was set at Johans place and a manuscript was written. This past week most of the time have been spent on editing the movie, but now its done! It took a lot longer then expected and some brave souls in our group continued editing the movie until it was done at 5am on Saturday morning:) We have also decided on how we want to present our concept to make the presentation as good as possible. This week we will take the opportunity to rehears in F1 but also rehears outside of the schedule.

Cross Cultural Group v50

What we have done: We have looked through a lot of different video making tools, and decided for We also wrote a script for the whole presentation. This week has been all about presentation and so we have finished material we needed for the presentation videos, recorded voice overs, created the videos and lastly added subtitles. We have also discussed the presentation in terms of who is to speak, what we should wear etc.

What we will do: We are going to meet for the technical rehearsal, and also do our own little rehearsal, but everything seems to be in good condition for the presentation. We all feel prepared and it is good that we have all material done one week before presentation so that we can focus on relaxing a bit and practise the speech.

Challenges encountered:
 There has been a lot of technical difficulties both with learning the programs (the video tool, clipping the sound together and adding subtitles took some time). We are all having a lot of other deadlines at this time, so finding time to work all together as well as deciding who does what in this stressfull week has been a little struggle, but it worked fine in the end.

Changes in the project:
No changes in the project this week..

Resources: We have used the tools, Final Cut, Adobe Audition and Photoshop this week. We also borrowed a good microphone from Viktor to get the audio in higher quality. 

Saturday, December 12, 2015

Computer Games

This week we have been working with our presentation. We have made and sent in the powerpoint we are going to use, we wanted to use pictures rather than words in our presentation.  We also made plans for our acting, found music for the act and checked out the lecture hall F1. What is left now is just preparation before our presentation, practice our act, make sure everyone knows what to say and that we do not exceed the 10 mins limit.

Human Senses

This last week was all about the presentation: we met on Monday, Wednesday and Friday and had three very intensive sessions, first planning, then filming, finally cutting and putting everything together.

The biggest challenge or the worst moment was when, after hours of film editing and cutting, the program shut down and we thought that we had lost big part of our work. Thankfully we could recover most of it through an autosave-file. It was also tricky to find a good way to visualize smell, but we believe we managed quite well.

A very intensive week, especially on Friday, but it's done now and all that is left to do is to practice the presentation a few times. Conclusion: we had fun and are looking forward to Thursday!

Action! Shooting our movie

Friday, December 11, 2015

Future of audio

During the week we recorded an audio (and made a script for it before) and made a presentation. Don't know what to add:) All is ready and we are looking forward to present our service! 

Personalized Storytelling

This week we have been working mosly with our video. We have written a script for it and through a Internet site, fiverr, asked people to record it with their own voice, so now we have a person from a English native speaking country talking our script! One of the biggest challenges we had with the video was to work with it to make it match exactly with the audio file.

We have also been working with the presentation, and one of the biggest challenges here was to choose what is most important to say and what can be left out.

We did not change or alter anything in the project this week. The changes we made last week still feels good and relevant, so we’re sticking with them and have been working with how to implement those changes in the video.

Eyewitness Storytelling


So for this week we've basically been sitting with the presentation, with a specific focus on the video.
As I believe we mentioned in some previous post we have been looking at creating an animated video rather than shooting one ourselves since we believe it fits the purpose of our presentation the best.

For the video we've decided to learn and use Adobe After Effects, to be able to create something of a better standard than if we were to use some third-party anymation interface (like when we used VideoScribe in the midcrit). Even though it's been quite tough learning a program from scratch I believe the outcome has been great! Right now we're just finishing up some final touches with the audio of the video and then we're ready to send it in for tomorrow's deadline.

We're looking forward to next week and the final presentations, but ofcourse also the beckoning christmas break!

Eyewitness Group

Virtual Reality

This week has been very hectic for the whole group. We have had big deadlines in other courses which have resulted in long days and early mornings. With that in mind one might think that we haven’t had time to do that much in this course but that is wrong, we have been able to meet a couple of times during this week and the work is still currently in progress.

We meet at monday and started to plan the presentation and the videos that we will create. We made the manuscript for the big video and it was much harder than we thought. We have a pretty complex concept which involves a lot of aspects and if we only mention/show a couple of them the concept won’t be understandable. We managed to make a manuscript that consisted of, pretty much, every part that we think is worth mentioning.

One thing that we decide at monday was that we should contact Anna Nicole Gustafsson from JMK to ask if she wanted to participate in our video. She has some expertise knowledge about creating such movies and since none of us has done it before it was really valuable.

She wanted to be a part of our video and we meet on wednesday and shoot the material for our movie. The movie is currently being edited and we hope that it will be finished at saturday but since we have a lot of deadlines in other courses that is doubtful. We might have to submit it early next week or in the end of this weekend. However we are doing our very best.

Another thing that we decided on wednesday after some discussions was who will present our project. We had previously decided that two will do that and we have decided now that we will use the same dynamic duo (Isaac Rondon and Johan Huusmann) that presented on the mid-crit session. We thought that they made a good job there and they get the opportunity once again. All credit to them!

We meet at thursday as well and discussed what is needed for the movie and made a plan for how to continue the work.

Packaged Stories (Moving Images)

What we have done
This week has been all about our movie for the final presentation. We have been working with all the effects we want to have in the movie, everything from building things in 3D to more simpler graphics in 2D. We have also recorded some more footage that we felt were missing from the movie. Since we are working with a green screen it is a lot of work to be done to make the background in every scene more interesting than just a piece of green fabric. We have also worked a lot to make the colors of the movie look good and natural. The goal with the movie is to really explain our solution while keeping the audience interested throughout the entire time.
Working with the green screen

What we will do
Since deadline for the movie is tomorrow morning there isn’t so much time left. The last hours before the deadline will be spent on finishing everything that isn’t finished yet and after that make smaller adjustments to make the movie as good as possible. We will also discuss how we are going to present the movie in the beginning of our presentation. The video will occupy most of our presentation-time but we still want to introduce us and the video prior to showing it.

The challenge this week has been to find the time and resources to get the movie finished in time for the deadline. It has also been somewhat a challenge to come up with a lot of ideas of how to show things and what we want to have in the background instead of the green screen.

Point of View

What we have done
The last week we have had full focus on the presentation. We thought that it would be a good idea to have a prototype of Sentiment to show how it works. This is mainly because our concept is pretty hard to understand and our service is a bit heavy on the technical side. So instead of having a presentation about the technique and trying to explain how it works, why not just show how it works instead. So the last week we have built a prototype. We have also produced two movies for the presentation, one to give the audience a background on the subject and the other of a persona and the prototype.

What we will do
Since the final deadline is on Saturday (tomorrow) we don’t have that much else to do except repeating the voice-presentation that Andreas will be responsible for next Thursday.

Challenges encountered
No exceptional challenges this week more than coming up with a storyline for the movies that is both short and explains the background, subject and problem with Point of View.

Changes in the project
No changes this week

Screen Shot 2015-12-10 at 14.58.43.png
Screenshot of the presentation-video's timeline

Screenshot of our prototype

Monday, December 7, 2015

Future of Audio

The previous week was quite hectic. We finished with the idea, finished the book text, proof-read it on Wednesday and also met Bjorn Thuresson in order to discuss the idea - is it good enough? We felt a huge relief when he said that the idea is perfect and he really likes it. We needed someone to approve what we've created.

Now we need to make a presentation, and the following work has been done:

1. Olena recorded the audio for presentation (half of the necessary) and wrote a script for audio
2. Ma and Jerry made the slides and mock-up of our service Heery.

On Tuesday (tomorrow) we meet in order to make rest of audio and put it together then. Seems, we are not out of schedule, though this post is being written on Monday instead of Friday. Sorry for that. End of year is really full of studies.

Good luck to everyone with the presentations!

Cross Cultural Storytelling v49

Group name: Cross Cultural Storytelling

What we have done: This week we finished the book chapter, and after the proof reading we added some minor changes to the text, but nothing big really. We also started talking about the presentation and decided to go with both PPT, with voice over at one part, and a movie to explain the concept more in detail. And we want to think about storytelling elements during the presentation, to make it more alive. However, we haven’t decided how to do it yet.
What we will do: The next steps are to finalize the presentation and create the movie where we present and describe our product and concept. Before next week, we will look at different tools for creating movies, and also idéas for biased articles which we can show during our presentation.
Challenges encountered: We wanted to use an animated video, however we haven’t got that much experience from Adobe After Effects so we are thinking about finding a good online animation creation tool, and have started to look into some of them. It is hard to know which one that is going to be best for us, or if we should try and do it ourselves in After Effects. Other than that, not much challenges occured.
Changes in the project: We don’t really have that many changes at this point. We are just trying to complete the project now and we al have a clear vision of what we want I think.
Resources: We have looked into animating tools such as powtoon, animaker, goanimate, moovly, biteable videoscribe and Adobe After Effects.

Saturday, December 5, 2015

Interactive Story telling

What we have done

Last Monday, we gathered to finish and review the article that we handed in last Tuesday. We have a good feeling about where this project is heading and are satisfied with the switch of concept. Then we corrected and went through the feedback from the proof-reading session as well as refining our text. We also completed and rewrote the manusscript for the presentation that should be a complete guide for making the video that we will play at the final presentation.

During Thursday and Friday evening we gathered to get some footage and shoot some scenes for the final presentation.

The concept/idea

No real changes but we have made sure that our purpose, business plan, technology, all research and vision all conform and are connected with each other.

Challenges encountered

The most difficult thing this week has been to write a script that illustrates and communicates the concept in a way that we are satisfied with.

What we will do

Film, edit, and animate. Prepare for the final presentation.

Big Data

What we have done
We have done alot during this week, mianly that we finished our idea, and wrote our article for this years book.

Our current idea
If storytelling is the next step for Big Data in business (Narrative Science, 2015), then Big Data can be a big actor in storytelling. Introducing Dale, a storytelling application that utilizes Big Data to create stories tailored to your expectations. Dale will analyse the input from the user, such as age, length of story, genre and favourite author. Dales takes advantage of this input and uses it to define keywords and important parameters in order to be able to collect relevant information from various Big Data-sources. Dale then creates the story you want, at the moment you want it.

Next step
The next step for us is to get ready for the presentation. We are going to do this by creating a short advertising video that entertain, explain and evolves our idea beyond the boundaries of mortal men. All in the purpose of our final presentation.

Challenges encountered
The most prominent challenge was to find a way of getting our koncept unique.

Friday, December 4, 2015


What we have done

During this week we have focused on writing the book-chapter, as well as creating images/infographics/logo for the book-chapter. A lot of work have had to be done in order to finish everything, but as with everything else you somehow manage to complete what you planned before deadlines.

What we will do

Now we will start focusing on creating our design representation (movie) as well as the final presentation.

Challenges encountered

Writing the book-chapter has been really time-consuming, but not really a challenge. For our project it has been great as we have had to specify and further think about our idea and try to make it as good as possible. We are very satisfied with how it turned out.

Changes in the project

There are no changes in the project.

Personalized Storytelling

This week we have been working mostly with writing the book chapter, which was due on December first, and we have also handed in a short summary about how we will present our idea. The discussions we had while writing the chapter made us make some changes, because we realized that a some things were unclear before. For example, the details in how to choose and calculate which length that a person has available for news consumption and how the adjustments will be done, and the possible ways to transfer the same news into different medium formats, were the biggest challenges. This made us change and develop how Nuse works, and we choose to get even more inspired by how the swedish news app Omni, so we made Nuse an expert of summarizing news, while at the same time keeping our primary focus on personalization.

Our next step is to continue working with and adjusting our visualization, the video that describes how Nuse works, so that it soon will be ready. And also continue working with and practing our presentation.

Packaged Stories (Moving Images)

What we have done
This weeks focus has been on the book chapter and we have worked really hard to finish it. Even though we started with the text quite early on in the project we still felt that there wasn’t enough time left to finish the text. We managed to get it done however and handed in a version we were not totally happy with.

Then there was the proof-reading session which went really well for us. After that we had some more time to make changes in our text and hand in a new version of it. We took this opportunity to not only correct what had been pointed out at the proof-reading, but also to change the things we weren’t happy with. After all we handed in a, in our opinion, good text.

We knew pretty early on in the project what we wanted to call our solution, but this week we designed a logo for it. We also created some graphics for our text which hopefully will help explain some parts of it.

Packaged Stories logo

The rest of this week will be dedicated to the movie to really get the work going.

What we will do
Next week we will work a lot with the movie to have it done by the 12th of December. We have a lot to do with the green screen and putting it all together to a movie that is both informative and fun to watch. Hopefully there won’t be a problem to finish it in time since the text is done and it is just preparations for the presentation left. However, when working with movies things always tend to take more time than planned.

Challenges in the project
The challenge this week was definitely to finish the book chapter on time. The problem was not what to write but more how to write it. And also to be finished in time before the deadline and to keep within the limits of characters in the text.

Human Senses

What we have done:

We had quite many intense meetings to discuss the book chapter. There were some ideas about the contents and key points we would like to mention. This year’s theme is storytelling so we wanted to add a storytelling element into our book chapter and it was quite challenging to draw the red thread, and explain all our ideas within a story. We finally found a narrative that gives a glimpse into our future, rather than doing a commercial for our product, so we presented how people will use Scent-O in the future, and what its consequences could be. A short glossary for our concept was also created so that the audience could have better understanding when we mention new future technology. In addition, we did a little more research to clearly state the grounds needed to argue for our scenario.

We designed a logo and mock up for our product concept. As mentioned before in the mid-critique, we would love to explore more of the life style in the future when our concept is used than how awesome is our product is. Thus, we also discussed and presented the strengths and drawbacks of our concept in the chosen scenario.

Next step:

We also met this week to finally move on to the very last part, about how to present our concept. A video would be an obvious choice but we have to see what exact experience we would like to give the audience when showing our concept.
In the meeting we came up with the major outlines of our presentation and will continue with the production of it next week.

Challenges encountered:
Presenting smells and odors in a presentation. But we are getting there.

Attention Span

This week we made a lot of progress and worked on two different jobs:

Ulrika and Désirée were focussing on the chapter, since we started with it already last week, there were just some final adjustments to do.

Leonie has further been working on the interface of our Goldfish app. We have created “screenshots” for each functionality and step of the user flow. The look and feel of our app will be consistent with our corporate design and colours and promote our brand ambassador, the little goldfish.

We also took a meeting with our journalist student Teresa. She has produced great emotional video documentaries about the topic of the Finnish War children and we are thinking about ways on how to best incorporate her content into the app.

Finally, we started to set up a prezi and thought about a rough outline for the presentation. We have defined our mission and vision more clearly, in an easy way to understand.

Until next week, Anton will be in charge of the mock-up of the app. He will use the marvel application and integrate our screenshots. The result will be a “programmable” app which will display our functionalities and the user flow. We would like to make a short video about the user experience to explain the functionality better.

Next week, we will finalize the mock up of the app, film the user experience and finish the final presentation. We enjoy the group work a lot, especially how creative we can be. We are very motivated to find an interesting and attention-capturing way to present our solution to the audience on the 17th.

Point of View

What we have done
The last week we have continued working with our text for our book chapter. It required most of this week’s time to finished the chapter. This might be because we changed our idea back and forward or maybe because our solution is pretty heavy on the technical side and required a lot of research. Anyway, the book chapter is finished and we are all happy with it.

Sofia also attended the proof reading session. She felt like the session was a good idea but it would have been nice to have had two occasions instead of one. One occasion a bit earlier in the project were you would be able to give feedback on the idea and text, and another session a couple of week later were you only correct spelling.

We have also started on working on the storyline for the movie we are making for the presentation.

What we will do
We will continue to work on the storyline and creating of the movie. The upcoming week we will also prepare our presentation.

Challenges encountered
Nothing new here. We have our idea and keep on working on it. We also have a good working environment within the group were all of us are happy.

Changes in the project
None at this point.

We are currently looking at old FoM-presentation videos and other videos on the Internet to find inspiration for our movie. Here are some good ones:
Viktor’s movie about Media technology:
Future of storytelling:

Virtual Reality

This week has been all about writing the book chapter. When the week started we had written most of the essential parts, but the chapter wasn’t complete yet. So we meet, like half a day, and finished everything. The day after that we all read it through and changed some parts that might have been unclear. It is always hard to know if someone else understands our text. We understands it because we all have been discussing it for some weeks now. No major things was changed during the last day except some rephrasing and spelling. During the last day before the deadline we also created some picture, such as the logotype for We Are News.

Johan attended to the proof reading and we got help with some spelling issues. The proof reading session was a good idea but we believe that it would be better if you had time to change more after the proof reading and that the proofreading was not only spelling and grammar correction but actual feedback about the understanding of the text, which we kind of doubted. The day after the proof reading we meet and solved the spelling errors and submitted the text.

There hasn't been any major changes to our concept and therefore nothing about it to mention here in the blog post. We have however started to look at different opportunities with the video for the final presentation. We believe that it will look silly if we are suppose to pretend to be actors in the video instead we are looking at different options. The video will be made next week, so we have scheduled a meeting on monday, to create some sort of script and storyline.

Question: What is the recommended length of the video?

The concept is finished so now it is all about finding a good way to present it in.

Thursday, December 3, 2015

Computer Games

What we have done:
This week we have been finishing the text. There was still a lot of work that needed to be done on the text despite us finishing the draft last week. We reworked our formulations, added parts and took away some that were not necessary (to be able to get to less than 17000 characters). We added pictures to the text and added the proper references. We actually managed to do pretty well in our own grammar reading but there were 1 or 2 things that could be better formulated we discovered after the grammar meeting.

No response came from the mail we sent to Daniel from Gurugames but we managed to find other quotes from the market that were well suited for our topic.

We also decided that we want to "act out" part of our presentation. We did not feel a movie is very suitable to illustrate our concept.

What we will do:
Now it is time to devote our full attention to the presentation. We need to decide the structure of it and what we are going to do on it. So far we only decided we want to do a Powerpoint/Prezi and that we want to act out the story part of our game.

Eyewitness Storytelling

Hallå där!

As we mentioned last week we've been held up with the text (basically until today, thursday) since we've finalized the first draft, and after the proof-reading seminar corrected the few mistakes we had made. Thus, we haven't been able to start working with the presentation video yet (as had been planned), but we'll do so this afternoon and potentially tomorrow (friday).

We've decided the framework of our final presentation, and sent it in to the management group. The fields we're looking into are animated video and a simple powerpoint presentation. Hopefully, we'll be able to create an animated video of our future scenario + explaining Lit's function in this future society of about 5 minutes, and then having the remaining couple of minutes for explaining things in further detail using powerpoint.

We feel like this approach (using the majority of the presentation for video) is probably the best for several reasons. Mainly since it removes some potential of human error during the presentation, and thus givis us a better chance of sticking to the strict time-slot of maximum 10 minutes.

Now we have to get back to work!


Sunday, November 29, 2015

Human Senses

What we have done.

(1) The technology behind our concept
We managed to get our concept really clear, and changed it’s name from Sensory to Scent-O since we want to focus more on aromas. The next step was to discuss in more depth of how Scent-O would work:

How should we allow our users to add scents. How would they be able to adapt and create them? How would they be played? Would they „capture“ the scents like you capture an image with a camera, or would they choose a type of smell (like rose) and this would tell the device to play a certain chemical combination of this aroma? 

All these questions required more research about the oPhone technology. Finally we agreed that Scent-O should include:
  • Obrary, a library for digital smells (kind of like iTunes for mp3)
  • Scent-O Bulb, an editing tool for the smells where users could adjust the intensity of the aromas, combine different aromas and set for how long a certain aroma should be played.
  • Scent-O would allow anyone to publish their aroma-enhanced stories on the Scent-O platform. Free accounts would have to be published publicly while paid accounts should allow to keep the publications private, password-protected or allow for embedding in external websites.

A big question was also whether we should include pictures, videos and/ or VR. On one hand we wanted to really focus on smell, on the other hand visuals are becoming more and more important. And aromas themselves can obviously only tell a story if combined well with words- and pictures. Finally we agreed on including pictures, videos and 360° videos, but not VR. 

(2) The article
We outlined our article, including a future scenario to show it’s applications - but also its drawbacks! Because we do want to make clear that Scent-O would not solve any problem and automatically produce better stories, but it will be a tool for it. It will still depend on the ability of the journalist to use this tool efficiently and create compelling stories.

What we are doing.

We are now finishing the article and producing some visuals- a logo and possibly a mock-up of the platform.

What we are going to do.

Finishing the article and then start off with the final presentation.

Friday, November 27, 2015

Big Data

What we have done.
During the last week we met with Malin, to present our final concept. We got very good feedback, and from that we refined our concept into a final product. later during the week we worked with this product, creating mockups, flowcharts, scenarios, personas etc, a lot of information that will help us present our idea.

Our current ideaIntroducing Data Tale, named Dale, a storytelling application that creates stories by utilizing big data. Dale analyses your preferences (genre, fictional level, favourite author, length of story etc.) and defines keywords and important parameters to be able to collect relevant information from various big data sources. Dale then creates the story you want, at the moment you want it.

The next step
Our next step is to finish our article, which we are working with during the weekend.

Challenges encountered
as with any product creation, the challenges we have encounter is to define all the small details that Dale depends upon.

Changes in the project
The changes in this project is that we changed our idea (again) but this time we confirmed this as our final idea.

Interactive storytelling group

What we have done
This week we have focused on writing the book chapter, making a manuscript for the presentation movie and come up with a logo/write the text for the web. We have also come up with a name for our concept!

We have discussed different business models and how to apply them to our idea. We still have to decide if we have a business to business concept or a business to customer. Further, we have discussed SWOT to analyze our strengths, weaknesses, opportunities and threats on our concept. We have also in the group divided the work for the book chapter and we are aiming for finishing it this sunday.      

Challenges encountered
The biggest challenge we have encountered this week is to get all group members together. Though everyone has a lot to do, it has been difficult to get together and discuss/develop our idea.

We have been doing a lot of research to build a solid foundation for our idea. We are still not sure about the purpose yet, which is a bit concerning. The main purpose of the idea is still shifting. Either it will end up with a purpose about encourage a sustainable choice when eating food or just try to strengthen the food experience in a cultural perspective. The good research we have been doing so far will definitely make our decision concerning the purpose much easier. We have been working with the report this whole week, but we still have a lot to do.

What we will do
First of all we will determine the concept for our idea and make it more clear than what it is right now. We are on the right tracks but still have some discussion to do in the group.     
Then we will complete the report and also make all the graphics to the book ready for the second of december. Also we need to celebrate our completed report with a beer and in the same time finish the script for our movie.


  1. Stephen E. Palmer, Karen B. Schloss 2010, Human Preference for individual colors webpage:

  1. Hurlbert AC, Ling YL
(2007) Biological components of sex differences in color preference. Curr Biol

  1. Ou L-C, Luo MR, Woodcock A, Wright A
(2004) A study of colour emotion and colour preference.

  1. Stephen E. Palmer, Karen B. Schloss 2009, An ecological valence theory of human color preference, webpage:

  1. Humphrey N (1976) The colour currency of nature.

Eyewitness Storytelling


This week has mostly (as with all the other groups) gone towards the writing of the text, and some visual graphical work.

Since we've been writing in-depth about our service "Lit" we've finally been able to firmly distinguish which features it will have, and which ones it will not. We've also started working on our graphical profile (as can be seen in our example - the logo, below).

As of yet, we have no questions or obstacles to overcome, everything is on track. If anything would come up we would definately not hesitate to contact you or Daniel. Now, back to writing the text and continuing our work up until the hand-in on tuesday!

For next week we're looking towards starting working with a video for the final presentation, and we feel that (based on the graphical work we've done this week) we have a bit of an head start when it comes to the color palette and graphical profile.

Thank you.

Future of Advertising

What we have done

During this week we have continued to focus on structuring, writing and dividing the book-chapter between the members of our group. Starting to write the chapter has been great as we have had to reflect over, and concretize every part of our project in order for the concept to be coherent as well as the text. We have also tried to visualize what kind of vantage point our group should have approaching our idea, which we had not reflected much upon previous to writing the book chapter. Our idea is that we are a company/Advertising network that have identified a valuable solution/concept for storytelling in advertising to be more effective, based on technology that underpins future society as well as trends within advertising coming years (our scenario). We believe that this vantage point will create better opportunities for us to present our project in a more interesting and effective way.

What we will do

We have a lot of writing to do before the deadline on monday, so we will continue to focus on that. The Idea is that we after the book-deadlines are passed start to focus on our design representation/Presentation in order to be done with our project well in time before the final presentation deadlines. Also, we will come up with a logo and company name before the book deadline.

Challenges encountered

Mainly we have been struggling with how we look upon ourselves in our scenario and concept. In order to make the concept more interesting and conceptualized from a book/presentation point of view, we believe that it’s important that we have a specific vantage point, which we have worked on. This have been the major challenge for this week.

Changes in the project

Other than that we now identify ourselves as a company/advertising network provider that understands that we can create an advertising solution that empowers storytelling in advertising through emotional data (our already defined concept), we have not made any changes to the project.

Cross-cultural storytelling

  • What we have done
    Similar to the last week, we have spend a whole day to talk about the business model in detail, the user interface of the platform and how to write our book chapter. This week proceeded much better than last week, because we could express our thoughts and ideas clearer. We started to write the book chapter as well as some proofreading to help each other out. We have also been much better in communication through our online channels and helped each other when writing different parts of the text to maintain a continuous dialogue and keep thoughts aligned. Furthermore, we created three mockups of our interface, which will be shown in the book and also in the movie. We have also decided a definite name of our concept/service, which is Wiews.
  • What we will do:
    The next steps for us will be to finalize the text of the book chapter. We have an internal deadline this weekend and after that we will start to proofread and check so everything is coherent. After that we will fully concentrate on the presentation and the movie we are planning on create to visualizing out concept.
  • Challenges encountered:
    As you can read in the last blogpost we have suffered from lack in communication and difficulties in understand each other and agree on different parts. As mentioned above we’ve expressed our thoughts better and it’s been easier for us to understand each other and work together. Challenges beyond that are now get everyone else to actually understand our concept and how we will make the world better in the future by writing these 16000 characters, and that is easier said than done.
  • Changes in the project:
    We haven’t change direction remarkably just made it more crisp and narrowed it down.
  • Resources: The same as last week.

Personalized Storytelling - Nuse

This previous week our group has been focusing on the details of our solution - Nuse, and we have been trying to narrow it down to make all of our ideas more concrete and clear. There have been a lot of discussions about how we want to show our scenarios and how our software that we are creating will work on a technical aspect. We are now getting closer to completing our goals and we work very well together as a group.

Next step is to create the scenarios in our animated video. We will change some parts that we showed at the mid crit in order to improve it, and we will create a better sound file and add subtitles. We will also finish the book chapter that we are working on right now.

The challenges has been to narrow it down and focus on the most important things of our solution. To try to envision the future while also think about how the technology will work in practice has been the hardest part. The only changes we have done is that we are changing the scenarios a bit, in order to show our software in a better way, and we are putting more effort into focusing on things like “fear of missing out” and the “filter bubble”.

As written in our last update, we had an inspiring meeting with Omni, but we have also researched things such as “smart homes”, “smart cities” and Internet of Things in order to grasp the future of connectivity which will be important for our solution. 

Packaged Stories (Moving Images)

What we have done

This week has been all about shooting the movie for our final presentation. As previously mentioned Canon, in their gracious manner, have been kind enough to lend us a professional video-camera for this week and thus we chosen to dedicate as much time as possible to get the most out of it.

Monday and Tuesday were spent picking up and preparing the equipment that we have been using and also, to some extent, going over the pre-production material. Wednesday was our first actual day of shooting, starting of early in the morning working from sunrise to sunset in the late afternoon. Although we did not manage to get all the scenes we wanted to, we are quite happy with the overall result.

Amazing view from one of our filming spots

Olof rigging up some camera equipment

Thursday was spent in the Green Screen Studio (hence; studio) of KTH Media Production, an administrative unit working with moving images to assist the school’s academics. Our hope is that this particular feature, allowing for a lot of interaction within the actual movie, will give our presentation some extra punch. Finally Friday is being spent, as we are writing this, finishing the last green-screen scenes.

Olof demonstrating how to act

Lucas rocking that microphone

As you might have guessed, our plan is to try and make the movie speak for most of our presentation, taking advantage of the visual qualities that a video provide to really show the audience how Packaged Stories is supposed to work.    

What we will do
We will continue to shoot during this weekend, aiming to be done by noon on Sunday. Hopefully we can also start the editing by the end of that same day. We plan on having loads of digital VFX (Infographics, environments, dynamics and similar not to mention all the GS-related work) to further enhance our movie.

We also plan on finishing our text for the book this weekend. As of right now, we have a draft ready but to get the final result we need to add more text. In addition to this we are going to create and/or decide upon what graphics we want and which quotes to emphasize for our chapter to be completely done.

We still haven’t got any answers from the scientists and industry RnD-personnel we contacted which is a bit worrying. However, we plan on making a last attempt on calling them so that we hopefully can get some valuable information to our report before the deadline on tuesday.

Challenges Encountered
As always, the greatest challenge is to get enough time to shoot everything we need. Although there are only four of us, finding big enough matching gaps in our individual schedules is hard. It is not impossible however, obviously we seem to have managed fine this week, and the result is usually that something we want to shoot has to be cut.

Another challenge, albeit of a more technical nature, has been to crank the most out of the camera we borrowed. We have jury-rigged an elaborate mixture of low-end budget equipment from the camera to a laptop and finally to an external hard drive. This particular solution was finally successful, although it took quite a lot of time to figure out. The result being that we have been able to record a stream of 10 bit - RAW, CDNG at 4K.

In other words, kick-ass quality!