Future of Advertising

What we have done

During this week we have continued to focus on structuring, writing and dividing the book-chapter between the members of our group. Starting to write the chapter has been great as we have had to reflect over, and concretize every part of our project in order for the concept to be coherent as well as the text. We have also tried to visualize what kind of vantage point our group should have approaching our idea, which we had not reflected much upon previous to writing the book chapter. Our idea is that we are a company/Advertising network that have identified a valuable solution/concept for storytelling in advertising to be more effective, based on technology that underpins future society as well as trends within advertising coming years (our scenario). We believe that this vantage point will create better opportunities for us to present our project in a more interesting and effective way.

What we will do

We have a lot of writing to do before the deadline on monday, so we will continue to focus on that. The Idea is that we after the book-deadlines are passed start to focus on our design representation/Presentation in order to be done with our project well in time before the final presentation deadlines. Also, we will come up with a logo and company name before the book deadline.

Challenges encountered

Mainly we have been struggling with how we look upon ourselves in our scenario and concept. In order to make the concept more interesting and conceptualized from a book/presentation point of view, we believe that it’s important that we have a specific vantage point, which we have worked on. This have been the major challenge for this week.

Changes in the project

Other than that we now identify ourselves as a company/advertising network provider that understands that we can create an advertising solution that empowers storytelling in advertising through emotional data (our already defined concept), we have not made any changes to the project.