Thursday, November 19, 2015

Update: Attention Span

This week we mainly went more into detail about the functionalities of our service app.
First of all, we are going to call our service Goldfish - Read it now or it’s gone forever. The look and feel will be inspired by the presentation we made for the midcrit. The goldfish is a symbol for a short attention span and we also tried to incorporate this in our first logo drafts.

We specified the functionalities and interface of our app in detail, for example how the welcome screen should look like, what the steps after this are, what kind of information the user needs to receive in order to enjoy using the app. We made decisions about whether one should be able to take an incoming call (we decided that this should be enabled, after which you return to the content). The main focus for next week for Leonie and Anton will be to make a sketch of the interfaces and different screens. The result should be a mock-up of the application and also some visual support (a video demonstrating the user experience for instance). In order to create the interface, we need Teresa’s content, which we will hopefully be able to see next week on our meeting with her.

Furthermore, we defined our aim/ mission, market launch strategy and a long term strategy for possible expansions of our business model in the future.

Finally, Ulrika and Desiree started to work on the book chapter. We had some ideas about a title, introduction and quotes to support and back up the chapter (mainly from our research for the midcrit). Our aim is to continue and finish the chapter next week. We will also have to think about a great way of how to tell a story in our presentation, which will be one big task for the next weeks where we still have to devote some time.

We feel that we are having a very good flow of ideas and we are happy that we talked more about the specifications and functionalities of our app. Probably there will be more questions about that next week, once we will dig deeper into the design process.

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